Digital Communications Supervisor
2.
8 Quick Apply Full-time 1 hour ago Full Job Description About Discovery Senior Living Discovery Senior Living ranks prominently among the 8 largest senior housing providers in the US, and is nationally renowned for designing, developing, marketing, and operating a multi-brand portfolio of upscale, luxury senior-living communities.
With a 30-year reputation and almost 14,000 existing homes or homes under development, our company is a recognized industry leader with a penchant for excellence and innovation.
Discovery Senior Living is looking for a Digital Communications Supervisor to join our home office team in Bonita Springs, FL.
Position Summary This role is directly responsible for the oversight of day-to-day operations to implement digital communications and content marketing strategies across all digital channels.
Cross-functional role that focuses on an omni-channel message and content approach across all paid and organic digital channels.
Through strategic planning and oversight, this role ensures all digital communications and content marketing initiatives meet specific KPIs related to audience and channel targeting, traffic, user behavior, engagement, and lead generation.
Responsible for short form and long form copy writing and editing.
Guides and oversees the development of content for communications including newsletters, websites, landing pages, blogs, email marketing, and social media.
Reviews online statistics, marketplace trends, and best practices to optimize content marketing performance.
Assists with the development of digital content budgets across all communities and assists with the selection of new digital communications platforms.
Works with vendor partners to ensure optimal execution of our content strategies.
ESSENTIAL DUTIES AND RESPONSIBILITIES Under the direction of the Director of Digital Marketing, support the development and execution of digital content marketing strategies that foster engagement with our content by our prospects.
Support lead nurturing and lead generation initiatives by developing email marketing, website and social media content designed to engage target audiences throughout the customer journey and across all digital channels.
Develop topic and distribution strategies for all types of content, including show runs for podcasts.
Improve performance in search and enhance digital advertising through the creation of uniquely crafted and expert-level content.
Oversight of all social media channels and campaigns, including social monitoring, organic posts, reporting and reputation management.
Storyteller, responsible for writing, editing, scheduling, and distributing blogs, native content, articles, downloadable guides, webpages/site updates, email newsletters, and announcements.
Partner on video content, production, and distribution.
Oversight of SMS/MMS promotional and sales messaging in partnership with key team members including consent management.
Understand market trends, competitive presence online, content search challenges (fluctuations and trends on major search engines) and audience targeting as it relates to content marketing for each community, region, and division.
Collaborate with Digital Advertising Supervisor and Campaigns Specialist to ensure content for paid ads and digital campaigns is being created and utilized appropriately for specific audiences and channels.
Review SEO content - blogs, topics, pages, and keywords for all communities and ensure all content is reviewed and meets brand voice guidelines and is in line with content strategies.
Ensure digital communications strategies are on target and meet established KPIs.
Partner with Marketing and Analytics/BI Teams to develop content reporting capabilities.
Cross-functional collaboration to efficiently conceptualize, develop, analyze, and iterate on various A/B tests related to content.
Provide monthly reporting and commentary as needed around content performance to management as needed.
Interface with digital agencies/vendors as needed to ensure alignment and consistency with brand standards across all channels.
Supports execution of executive communications through external media and digital communications channels as needed.
Support the development of corporate communications including content for corporate websites, press releases, social media etc.
as needed.
Other duties as assigned.
Educational Requirements and
Experience:
Bachelor's degree in marketing, communications, or business preferred with a minimum of 5-8 years of proven digital marketing and/or communications experience.
Proficient in social media and content strategies including corporate writing.
Demonstrated ability to write in powerful, compelling, clear, easy to grasp language, especially in short-form writing, including short descriptions, headlines and social media descriptive content.
A portfolio of work that demonstrates experience creating successful content marketing and communications strategies.
Strong, collaborative, editing and proofing skills.
Time management and multitasking skills with the ability to prioritize tasks.
Experience with communications platforms including Social Studio, Hoot Suite, WordPress and/or Canva (or equivalent/similar platforms).
Proficient with Microsoft Office Tools; specifically, Word, Power Point and Excel Proficient with Facebook, Instagram, LinkedIn, Pinterest, Tik Tok and other popular social media platforms.
Experience with a variety of Marketing Automation and CMS systems a plus.
Capacity to function in a fast-paced, high-pressure environment Ability to follow and take directions and feedback.
Ability to build relationships and articulate ideas well with a keen attention to detail.
Good communication and interpersonal skills Critical thinking and problem-solving skills Ability to work with teams and collaborate.
Benefits:
In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package.
Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays.
Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
EOE D/V Job Type:
Full-time
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Flexible spending account Health insurance Health savings account Life insurance Paid time off Vision insurance Application Question(s):
Are you 18 years or older? Work Location:
One location Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
8 Quick Apply Full-time 1 hour ago Full Job Description About Discovery Senior Living Discovery Senior Living ranks prominently among the 8 largest senior housing providers in the US, and is nationally renowned for designing, developing, marketing, and operating a multi-brand portfolio of upscale, luxury senior-living communities.
With a 30-year reputation and almost 14,000 existing homes or homes under development, our company is a recognized industry leader with a penchant for excellence and innovation.
Discovery Senior Living is looking for a Digital Communications Supervisor to join our home office team in Bonita Springs, FL.
Position Summary This role is directly responsible for the oversight of day-to-day operations to implement digital communications and content marketing strategies across all digital channels.
Cross-functional role that focuses on an omni-channel message and content approach across all paid and organic digital channels.
Through strategic planning and oversight, this role ensures all digital communications and content marketing initiatives meet specific KPIs related to audience and channel targeting, traffic, user behavior, engagement, and lead generation.
Responsible for short form and long form copy writing and editing.
Guides and oversees the development of content for communications including newsletters, websites, landing pages, blogs, email marketing, and social media.
Reviews online statistics, marketplace trends, and best practices to optimize content marketing performance.
Assists with the development of digital content budgets across all communities and assists with the selection of new digital communications platforms.
Works with vendor partners to ensure optimal execution of our content strategies.
ESSENTIAL DUTIES AND RESPONSIBILITIES Under the direction of the Director of Digital Marketing, support the development and execution of digital content marketing strategies that foster engagement with our content by our prospects.
Support lead nurturing and lead generation initiatives by developing email marketing, website and social media content designed to engage target audiences throughout the customer journey and across all digital channels.
Develop topic and distribution strategies for all types of content, including show runs for podcasts.
Improve performance in search and enhance digital advertising through the creation of uniquely crafted and expert-level content.
Oversight of all social media channels and campaigns, including social monitoring, organic posts, reporting and reputation management.
Storyteller, responsible for writing, editing, scheduling, and distributing blogs, native content, articles, downloadable guides, webpages/site updates, email newsletters, and announcements.
Partner on video content, production, and distribution.
Oversight of SMS/MMS promotional and sales messaging in partnership with key team members including consent management.
Understand market trends, competitive presence online, content search challenges (fluctuations and trends on major search engines) and audience targeting as it relates to content marketing for each community, region, and division.
Collaborate with Digital Advertising Supervisor and Campaigns Specialist to ensure content for paid ads and digital campaigns is being created and utilized appropriately for specific audiences and channels.
Review SEO content - blogs, topics, pages, and keywords for all communities and ensure all content is reviewed and meets brand voice guidelines and is in line with content strategies.
Ensure digital communications strategies are on target and meet established KPIs.
Partner with Marketing and Analytics/BI Teams to develop content reporting capabilities.
Cross-functional collaboration to efficiently conceptualize, develop, analyze, and iterate on various A/B tests related to content.
Provide monthly reporting and commentary as needed around content performance to management as needed.
Interface with digital agencies/vendors as needed to ensure alignment and consistency with brand standards across all channels.
Supports execution of executive communications through external media and digital communications channels as needed.
Support the development of corporate communications including content for corporate websites, press releases, social media etc.
as needed.
Other duties as assigned.
Educational Requirements and
Experience:
Bachelor's degree in marketing, communications, or business preferred with a minimum of 5-8 years of proven digital marketing and/or communications experience.
Proficient in social media and content strategies including corporate writing.
Demonstrated ability to write in powerful, compelling, clear, easy to grasp language, especially in short-form writing, including short descriptions, headlines and social media descriptive content.
A portfolio of work that demonstrates experience creating successful content marketing and communications strategies.
Strong, collaborative, editing and proofing skills.
Time management and multitasking skills with the ability to prioritize tasks.
Experience with communications platforms including Social Studio, Hoot Suite, WordPress and/or Canva (or equivalent/similar platforms).
Proficient with Microsoft Office Tools; specifically, Word, Power Point and Excel Proficient with Facebook, Instagram, LinkedIn, Pinterest, Tik Tok and other popular social media platforms.
Experience with a variety of Marketing Automation and CMS systems a plus.
Capacity to function in a fast-paced, high-pressure environment Ability to follow and take directions and feedback.
Ability to build relationships and articulate ideas well with a keen attention to detail.
Good communication and interpersonal skills Critical thinking and problem-solving skills Ability to work with teams and collaborate.
Benefits:
In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package.
Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays.
Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.
EOE D/V Job Type:
Full-time
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Flexible spending account Health insurance Health savings account Life insurance Paid time off Vision insurance Application Question(s):
Are you 18 years or older? Work Location:
One location Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
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